Lajla Fetic

Co-Project Lead of Ethics of Algorithms, Bertelsmann Stiftung


Ms. Fetic is the co-project lead of “Ethics of Algorithms” at the Bertelsmann Stiftung. As a researcher and lecturer, she previously worked on the societal impact of technology and developed solutions for the regulation of algorithmic systems. Among other things, she advised the European Parliament and other governmental working groups on algorithmic accountability. In 2021, she was named one of the 100 Brilliant Women in AI Ethics for her work. Lajla led the further development of the Algo.Rules – 9 criteria for the ethical design of algorithms and AI – and developed practice guides for the implementation of AI ethics principles in companies and digital administrations. She also contributed as co-author and project manager to a study on an AI ethics label by the AI Ethics Impact Group. Prior to this, Lajla Fetic worked on the topics of digitization and automation, including for the Berlin-based think tank “Stiftung Neue Verantwortung” and an international public sector consultancy. She specialised in digital governance and public sector innovation during her studies at the Hertie School Berlin and Sciences Po Paris.