Dobromir Ciaś

Founder, Edge NPD


Ciaś is the founder of Edge NPD, a European based retail-tech company that helps companies in maximizing return from retail space, trade, pricing and promotion activities. With his multidisciplinary team, Dobromir provides services to clients such as P&G, Maspex, COTY, Coca Cola, Unilever, Pepsico, Dilmah, Red Bull, Johnson&Johnson, Hochland, Bungee, Eurocash Group, Lotte Wedel, Danone, Lorenz Bahlsen, Zott and others. Before devoting his work fulltime to Edge NPD, Dobromir served as New Product Development Director and Research Unit Director at MillwardBrown, WPP. He participated in more than 1,400 research projects. He is an author of dozen of publications on market analysis, analytical methods and research methodologies. Dobromir Ciaś studied mathematical sociology at Warsaw University and quantitative methods at Warsaw School of Economics.